Investigating the influence of tiktok on the morality of polytechnic students - case study of Kwara poly students Department:Mass Communication By: Eniolamoses Project ID: 9305 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThis study investigated the influence of TikTok on the morality of polytechnic students using Kwara State Polytechnic, Ilorin, as a case study. The study was motivated by the increasing popularity of TikTok among Nigerian youths and growing concerns about its potential effects on students' moral values, attitudes, and behaviour. A descriptive survey research design was adopted, with a population of 12,500 students from which a sample of 200 respondents was selected using Taro Yamane's formula and a multi-stage sampling technique. Data were collected through a structured questionnaire, validated by experts and tested for reliability, yielding a reliability coefficient of 0.82. Descriptive statistics and Chi-square analysis were employed to analyse the data. The findings revealed that TikTok significantly influences students' moral perceptions and decision-making, with the majority of respondents acknowledging that the platform shapes their understanding of acceptable behaviour, encourages imitation of online trends, and exposes them to morally questionable content. Respondents also agreed that exposure to sexualized and entertainment-oriented content negatively affects campus moral discipline, although educational, religious, and motivational videos on TikTok were found to promote positive moral values among some students. Furthermore, the study established that peer influence, academic background, and prolonged exposure to TikTok moderate its impact on students' morality. The study concluded that TikTok has both positive and negative moral implications depending on the type of content consumed and recommended that educational institutions, parents, and policymakers promote digital literacy, ethical social media usage, and greater awareness of responsible online behaviour among students....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Importance of indigenous language in broadcasting media»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »The effect of AKBC tv peak milk advertisement on the consumers buying habit»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Effect of public relations on the consumer (a case study of premier breweries plc)