Determinants of consumer preference on a particular product in Nasarawa lga Department:Business Administration and Management By: holumighty Project ID: 9311 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThe purpose of this study is to examine the determinants of consumer preference for a particular product. The objective of the study is to examine the effect of social factors, price, brand name, and product trust on consumer brand preference. This study uses qualitative research instruments through the administration of questionnaires to two hundred and fifty (250) consumers of Tecno Smart Phone in Nasarawa Local Government Area of Nasarawa State and adopts descriptive statistics, Cronbach Alpha test, Pearson Moment correlation matrix and robust regression techniques for the data analysis. The regression results show that that regressions results that social factors have a significant positive effect on consumer brand preference at the 1% level of significance, price has a significant positive effect on consumer brand preference at the 5% level of significance, brand name has an insignificant positive effect on consumer brand preference and product trust has a significant effect on consumer brand preference at 1% level of significance. The study recommends that management should consider social factors in the choice of consumer brand preference....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)